How to Choose the Perfect SEM Agency for your Business

Shan Serran
February 4, 2022
4 min read

As a new business, you might need to deploy different Digital Marketing strategies to stay in the lead. You might have considered hiring an SEM Agency to boost your website ranking. But how do you make the right decision? We at Veewz, offer far-reaching services, including SEO, SMM, and more. 

Our goal is to help businesses, brands, and individuals rise on the Google search engine with a boost of organic traffic. So, let’s take a look at SEM and how you can choose an SEM Agency. 

What exactly is Search Engine Marketing?

Search Engine Marketing (SEM) is closely related to Search Engine Optimization (SEO). So let’s first take a look at that. 

SEO focuses on optimizing websites to rank higher on search pages and gain organic (unpaid) traffic. It involves the use of phrases, keywords, and other techniques that optimize the website. 

SEM, however, is one step ahead of SEO. It is built on SEO techniques but includes paid advertising. Through SEM, your website appears on the search results page in the ads section. Another name given to these ads is pay-per-click or PPC. 

To work with SEM, advertisers bid on keywords that users might use to search for their products or services. Thus, the popularity of the keyword makes it more expensive. Every time an online user clicks on your ad, you have to pay some amount of money.

As a result, SEM improves your website rankings and increases traffic and visibility in search engines. If this is what you want to achieve, then give SEM a shot. An SEM Agency can greatly help you with it. 

What does an SEM Agency actually do?

To stay ahead in the field of Digital Marketing, you need help from experts. And obviously, that costs something. However, choosing the right agency determines whether you sink or swim. 

A good SEM Agency works within your budget and tries to devise a marketing strategy that best suits your business goals. Their main goal is to help you achieve a good ROI without having to spend too much. 



Here are some things included in the activities that an SEM Agency performs:

  1. The work always starts with an analysis. SEM relies on certain technical factors like loading speed and link qualities. So, the team performs a website audit to see how well the website is optimized. Then they determine what is needed to be added or removed. 
  2. At some stage, the SEM Agency will also perform keyword analysis. Here, they determine which keywords are relevant to your business and how competitors are using them. Then they come up with keywords that can be effective for your business. 
  3. Once the keyword analysis is complete, the team performs on-site optimizations. It might include fixing the website and content, adding better links, or using advertising. 

SEM can be overwhelming for those who are not aware of its depths. Moreover, it is an ongoing process. If you stop at one point, you’re going to fall behind your competitors. This is why it is important to work with an SEM Agency. They can manage your online presence while you can focus on the business. 

Why Hire an SEM Agency?

Online Marketing isn’t easy. Moreover, it costs a lot. Working on your own and trying to get your business to the top can be difficult if you don’t have the right expertise. It just leads to a waste of money with no noticeable progress. However, with an SEM Agency, you can start on the right track and promote your business without breaking the bank. 

If an SEM Agency has been successful in helping its previous customers, it is worth the investment. These experts are aware of using the right keywords and reducing waste of money. Correctly performed SEM can return 3 to 10 times the initial investment. It can take you ahead of your competitors; even if they had been in the game for years. 

SEM agencies can help you develop strategies and marketing campaigns that attract your target audience. Such campaigns are rewarded by Google with a lower cost for each click. 

Questions to ask before hiring an SEM Agency

No doubt, an SEM Agency can be helpful in your Digital Marketing objectives. But choosing the right one is the real deal. You can’t just jump in with one agency and start working. Instead, you must do some research, ask questions, and consider future work when choosing any SEM Agency. 

Discussing these things can help you make a better decision. So, here are some questions that can help you decide whether to work with an SEM Agency or not:

  • Google them

This goes without saying. However, keep in mind that even the worst SEM agencies can rank well in the Google search results. The main thing is to take a look at their portfolio, case studies, and reviews. 

  • Who is doing the work?

You might not directly meet the person who is responsible for managing your account. So, ask about their knowledge and SEM background. 

  • What will you pay for?

Some agencies keep a commission in ad spend or project fees. So make sure you ask what you will be paying for. Also, ask about their payment plans. While some agencies take project-based fees, others might work on an hourly basis. 

  • How do you measure the ROI?

It is easy to track efforts in online marketing using various tools. So you should be getting ROI metrics for all aspects. Ask how they measure visitors from sources like emails, ads, organic searches, etc. Moreover, how do they handle campaigns and brand awareness?

  • How do you keep an eye on competitors?

Staying ahead in the online marketing world relies on competitor analysis as well. So ask about how the agency incorporates competitor analysis in their process. 

  • How do they handle ongoing processes?

You can achieve all SEO, SMM, and PPC goals in one project. So ask the agency how they will handle ongoing processes. Does the fee change with processes and needs?

  • How do they work on analysis?

Analysis and research are integral in any online marketing strategy. It is one of the initial and most important steps before any other activity. So, ask the agency how they will perform an analysis. Will you receive any reports? What type of analysis will be performed?

  • What’s the next step?

A good agency doesn’t just focus on short-term goals but also the future ones. They must be aware of the next step that should be followed. Moreover, they must be up-to-date on the latest tools and technologies. 

  • How do they work with clients?

A good SEM Agency will help you understand Digital Marketing concepts so that you can be well aware of how things are going. So, do they help clients in this way? What can you expect to learn when working with them?

What to look for in an SEM Agency?

Whether you need help in managing your existing SEM strategies or want to start from scratch, an SEM Agency can be helpful. However, the process isn’t that simple. 

As a business that wants to establish a strong online identity, you must be aware of the importance of SEO, PPC, and other similar tactics. Properly implementing these marketing techniques can bring huge success for your business. But SEM is something that constantly needs expert guidance. 

Asking the previously mentioned questions is just one step in choosing an agency. The next step is to make your decision once they answer your questions. So, how do you know which SEM Agency is the right one? Let’s break it down



1. Have clear goals

First, you must have clear, achievable goals for your business. Any agency that you choose, would want to know your goals with SEM. This will help them better understand your objectives and come up with a plan that is suitable for you. 

Besides, if you are not aware of the goals yourself, there is no way you can achieve your objectives. Moreover, you won’t be able to get the most out of this partnership. 

So, ask yourself questions like:

  • What have you been successful at?
  • What needs improvement?
  • Do you want to increase organic traffic using keywords?
  • Do you want to increase the ROI? If yes, then what methods do you want to opt for?

2. Do your research

As mentioned before, you can’t just choose an SEM Agency that pops at the top of Google results. Instead, you need to do some research and make a list of agencies that align with your goals. It is also important to consider the ones with experience in your industry. 

Then, check their websites, portfolios, testimonials, and references. Get an insight into how they worked with their previous clients. This can give you an idea of what to expect from them. 

Also, check their experience in your industry. This can help them work better on your brand since they possess prior knowledge of what works best. As a result, you’ll be able to see results sooner. 

3. Chek compatibility

Such partnerships are often long-term and require good understanding and compatibility. So, it is important that you feel understood and connected from the beginning. Take your time and interview all the options you have. Ask questions that we previously discussed, and get to know the team you’ll work with. 

In order to work together, it is important that you see eye to eye. Also, transparency is an important factor to consider. Because if they withhold information or ignore some of your queries, it can be a red flag. 

Keep in mind that SEM is an ongoing process and will need you to work with an agency that you can trust. A good agency will be open to talking about its processes and pricing. Moreover, they will also give equal importance to the client’s input. 

4. Discuss milestones 

Discussing milestones helps you discover how the agency measures its success. It might focus on many metrics and keeping a track of them as they move forward. Moreover, ask them about the frequency of progress reports and what to expect from them. 

Furthermore, you can ask questions like:

  • How does the agency measure factors such as brand awareness?
  • How is the traffic weighed that comes from different sources?
  • What attribution models are used in the agency?
  • How do they measure ROI?
  • Are there different models for different attributes?



Remember, it is your right to know such things, and agencies that are not aware of such things are not worth working with. Asking such questions is important to remove any doubts or misinformation.

5. Break down the specifics

Till now, you must have an idea of the ideal agency which you want to work with. However, there are few things to consider before the final decision. For instance, your budget. Make sure that the services you’re opting for are within your budget and worth the investment. 

As you know, SEM is not a one-off project. It is an ongoing process, and the costs might vary as you move forward and develop newer goals. Another thing to consider is collaboration and teamwork. You need to know who you’ll be interacting with, what experience they have, and how often you will meet them. 

Once you know these things, you’ll be ready to set off on your SEM journey. 

The takeaway

SEM strategies can boost your Digital Marketing efforts, and hiring an SEM Agency can take it to the next level. Now that you know what SEM is, why SEM agencies are important, and how you can find one, its’s time to make your choice. 

This guide can help you make the right decision and work with an SEM Agency that fits your business goals. So, if you’re looking for an agency that matches all the discussed qualities, you’re at the right place. 

Veewz digital agency can be a loyal partner in your Digital Marketing strategy. Whether it is SEO or SEM, our expert team members can help you with everything in the Digital Marketing world. 

Author Bio

Shan Serran

With experience of over 10 years in Digital Marketing, Shan has been helping businesses with SEO, SEM, and Social Media. He founded Veewz with the vision of providing transparency in the delivery of digital marketing services and better options for businesses of all sizes and domains. When he’s not working, Shan loves to spend time with his family, watch movies and support his favorite team San Francisco Giants.

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