15 Key Benefits of SEO for Small Business in 2023

Shan Serran
June 9, 2022
4 minutes

In 2022, internet use and digital advertising requirements will continue to increase. Businesses will need to modify their web presence to become more accessible, effective, and approachable to their customers to remain afloat. One important way to do so is to concentrate on SEO.

You might wonder, what is the true worth of SEO? What are the benefits? So, let's see what it can accomplish for your company and how it may become one of your most successful marketing techniques.

Best 15 SEO Benefits in 2023

It is the practice of boosting your website's organic visibility for particular web searches. Through onsite modifications, SEO aims to enhance the amount and quality of web traffic. This doesn't just mean cramming sites with keywords; it also emphasizes core web essentials like site performance, mobile usability, interaction, and category pages.

Analysts believe that optimizing your site for search engines is about solving your customer's needs while following search engine guidelines and best practices. Successful SEO is predicting what your audience needs and wants, and offering them the best solutions.

Here are the Best 15 SEO Benefits:

1. Enhancing the User Experience (UX) with SEO

Man selecting a 5-star rating icon with ‘SEO Improves the Customer Experience’ written


There are numerous ways to enhance the user experience (UX) on your website. This includes delivering important information, supporting text with relevant photographs or videos, easy-to-navigate web pages, and a mobile-friendly website layout.

For example, if you include animations, but they don't appear correctly, the user will feel frustrated. If animations are streamlined, Google will be able to recognize them much more quickly and easily. When the user navigates down on the page and finds the animated content, it will work correctly without stopping or skipping, enabling them to enjoy viewing it without interruptions.

If you're unsure how to improve your site's UX, Google launched a core web vital signs report to the Search Console. This helpful free tool allows website owners to track UX issues. With Search Console, companies can now get reports for SEO issues and optimize how users view their content.

More views, prospects, stronger brand memory, and increased conversion rates result from a great user experience.

Both consumers and search engines value good UX, and providing it will increase your position and keep users on your page longer.

2. SEO is A Leading Factor in Generating Quality Leads

Inbound marketing strategies create leads by business-to-business (B2B) companies, business-to-customer (B2C) companies, and not-for-profit organizations. Lead generation can occur through various channels, including SEO, social networks, digital marketing, and referrals.

If your SEO methods are supposed to generate leads that aren't coming in, you might want to rethink those strategies and make sure you're targeting the right people. Keep an eye on your rivals; it's possible that another company optimizes their material more effectively than you do and is taking a portion of your market share.

In most sectors, search engines are the primary source of online traffic. The most effective way for customers to locate a brand is through search.

3. SEO Increases Close Rates: A Data-Driven Advantage

According to statistics, SEO leads close at 14.6% on average, compared to 1.7% for outbound prospects. Since the interaction is unsolicited, outbound or cold leads generally result in lower conversion rates.

On the other hand, SEO leads are clients who found your service or product after conducting internet research with specific criteria and purposes. This qualifies them as marketing-qualified leads (MQL) or sales-qualified leads (SQL), with greater conversion rates.

4. SEO Boosts Conversion Rates

A higher search engine ranking for your webpage can boost conversion rates dramatically. If you make your top position for a long time, your target market will become even more aware of your company. This will boost your reputation and image as a thought leader in your field.

Visitors to your site have a greater chance of purchasing from you as they become more familiar with the product and learn more about your goods and services.

5. Cost-Effective SEO: Saving Resources and Driving Results

SEO is the backbone of effective link building, and as such, it may help you improve cost control and save assets across your organization.

A diagram showing how SEO can save cost with effective in-bound lead generation and affordable marketing expenses


Cost-Effective Lead Generation

Inbound lead creation costs 61% less than outbound, according to HubSpot.

Less expensive marketing

You don't need to spend in pay per click or advertise your website if you currently have a high position. As long as some people click your searching links, you will remain just above the rest of the search results.

Low-Cost Entertaining Events

Examples are online presence, blogging, recommendations, and other marketing responsibilities connected to inbound lead creation. All of these are inexpensive or free. On the other hand, outbound lead generation efforts can be costly, such as cold calling, visiting clients, or direct selling.

One of the benefits of SEO for your business is better cost control. Using the correct rank tracking platform will help you boost your website's rankings and organic search.

6. Local SEO: Bridging the Gap Between Online and Offline Visits

Smaller companies with an offline and digital presence benefit from local SEO the most. After completing a local search, visitors are more willing to visit a brick-and-mortar location.

A web user might type in "Best Sushi Bar in San Francisco," for instance. This will then display several choices. The individual will then go to the restaurant of their choice.

7. SEO Enhances Brand Reputation and Trust

Visitors may think you are one of the industry's top leaders if you rank first, second, or third. One additional benefit of search engine optimization is that it gives the impression that the quality of your product or service is higher than that of the competition.

If consumers are unable to find you in search engine rankings, or if they do find you, they may feel that you have less credibility or experience in the sector if you are further down the list. Some of your customers may choose not to do business with you in favor of someone with a greater web presence and a better reputation.

8. SEO Assists in Brand Awareness

the word ‘Brand’ in the background with the title ‘SEO Assists in Brand Recognition’ in the foreground

Brand awareness can be defined as how a particular market segment recognizes a particular brand. This pertains to your customers' level of familiarity with your product or brand.

Investopedia says that "Creating brand awareness is one of the key steps in promoting a product."

Thanks to SEO, your product will be easily optimized for organic search. Users will be able to see you more readily if you stay at the top of search engine rankings.

This increases the likelihood of your links being clicked, resulting in more website visitors.

In addition, this can lead to word-of-mouth advertising which can assist you in growing your company and increasing revenue.

9. SEO Ensures that Your Website Is Mobile-Friendly

In a strict sense, SEO does not increase your website's mobile compatibility; rather, you need a professional website that operates well on mobile devices to benefit from SEO.

Smartphones now account for 66% of all internet traffic, and if your company is not optimized to look nice on displays of all types and sizes, your visitors are unlikely to remain around.

Companies that are not mobile-friendly will lose their exposure in organic search results when Google's mobile-first indexing began in 2021. Failure to comply can jeopardize your content generation efforts and severely harm your company.

The intended transformation benefits from SEO improves the customer experience and makes the website simpler.

10. Long-term SEO Strategy:  Sustainable Growth for Your Business

SEO is a long-term marketing strategy. It takes at least half a year for a website to reach its full potential in terms of ranking. While climbing to the top feels like a lifetime, the return on investment can be rewarding.

However, Google's algorithm is always changing and updating, and other rivals are also working hard to improve their SEO benefits. Watching your ranking will help you keep track of your progress and adjust accordingly when your efficiency varies.

Suppose you stay abreast of the latest developments in SEO. In that case, you will be able to improve the SEO of your website pages over time and keep your site ranked high in the search engine results pages (SERPs).

11. SEO Aids in Market Share Gain: Impact on Business Growth

Being at the top of Google implies that potential customers are more likely to find your website. If they locate the information they're looking for on your website, they have a better chance of becoming prospects and, ultimately, customers.

Leads can be taken in various ways, including through purchases, memberships, or newsletter subscriptions. At long last, there is an increase in your rate of conversion. As a direct consequence of this, your market share grows, and your business grows.

12. SEO Brings All Digital Marketing Strategies Together

Your online marketing efforts benefit from all of your advertising methods. Marketing strategy, email support, online marketing, blog, web administration, eCommerce, and other operations will help you improve your google rankings.

You will succeed in your initiatives, including SEO, when all of your digital marketing operations are linked and aligned toward a shared purpose.

13. Boosting Social Media Engagement and Following with SEO

Phone with social media platforms icons titled ‘SEO Improves Your Social Media Following’ on the left side

Increasing your organic search exposure means that many people will become aware of you, and if your material is strong, they will regard you as an expert in your subject. Customers will begin to follow social media profiles to be the first to receive company updates because social media sites are the go-to location for recent information for most internet consumers nowadays.

Sustaining social activity and connecting with your clients simultaneously can raise website traffic, brand reputation, and, as a result, your overall SEO benefits.

14. SEO Enhances Website Performance and Speed

If your website is difficult to navigate and loads slowly this frustrates users. The user experience will be negatively affected. If another page can deliver the same value without the hassle, that page will rank higher than yours.

If you improve your content to avoid this, you will raise your organic search position and speed up your website, which will provide a great experience for your visitors, reduce your bounce rates, and possibly increase your sales.

15. SEO Competitive Advantage: Dominate the Market

Among the great benefits of SEO, which brings together everything that we have talked about up until this point, is that it can assist you in outperforming your rivals.

By increasing your brand's visibility and establishing your credibility in the market, you may strengthen your place as a leader in your business and an authority in your field. Customers will always select the alternative that provides them with greater safety and lesser risk, and being at the top demonstrates that others have already trusted you and the services you've provided in the past.

Your business will flourish when you have incorporated SEO strategies into your operational plan, and you will be capable of watching it develop. This will help you acquire a competitive advantage over other businesses operating in your market.

Think about how much ahead of the pack you'll be if everyone else is still using conventional methods of marketing like they always have. If you stay abreast of the latest technology developments, you'll always be a step ahead of the other businesses in your industry. This era is constantly shifting. Thus, it would be best if you adapted to the new circumstances.


In terms of branding and reputation, the possibilities for your brand are endless. The digital world has supplied us with many possibilities to investigate to achieve overall corporate objectives.

Small businesses cannot overlook the significance of SEO. It's no longer enough to be inactive and hope that clients will eventually find your website. Even if you provide the greatest services in today's environment because of the increased reliance on search engines and internet content.

Your competitors improve their search engine rankings to expand their business and earn revenue.

Why would you not?

Author Bio

Shan Serran

With experience of over 10 years in Digital Marketing, Shan has been helping businesses with SEO, SEM, and Social Media. He founded Veewz with the vision of providing transparency in the delivery of digital marketing services and better options for businesses of all sizes and domains. When he’s not working, Shan loves to spend time with his family, watch movies and support his favorite team San Francisco Giants.

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